News from One iota

One iota gains Facebook seal of approval

One iota, a pioneer of Facebook and mobile commerce solutions, has been accepted on to the Facebook Platform advertising register.

The achievement means that One iota is now one of only three UK-based providers that are able to provide application advertising services through the social networking website.

The register was established in 2010 to provide advertisers with a vetted panel of suppliers from which they must work with.

To be accepted on to the register, One iota had to demonstrate its extensive commercial and technical approach and track-record in delivering quality advertising solutions. To date, only 35 companies have been accepted on to the register globally.

Damian Hanson, CEO and co-founder of One iota, commented: "We’re delighted to have made the Facebook Platform advertising register. To be listed alongside businesses such as FOX Network – a wholly-owned subsidiary of the News Corporation – and global social gaming provider RockYou Media, is a real testimony to our approach and the solutions we have already delivered for our clients and partners."

One iota provides mobile and Facebook commerce solutions which fully integrate into existing e-commerce platforms. This provides retailers and brands with extensive commerce solutions.

Hanson added: "Facebook is set to become the next destination for online shopping. It presents a real opportunity for retailers looking to engage shoppers in the place where they spend the majority of their time online. As a result of our relationship with Facebook, we’re now able to offer our customers the best possible advertising solutions, helping to build brand awareness and drive traffic to their Facebook shop.

"With nearly 30 million people registered on Facebook in the UK alone, it’s clear to see why many companies are starting to recognise the potential for brand engagement."

Only last month, research undertaken by One iota revealed that 65 percent of retailers already have a fan page. Now the opportunity is for retailers to turn their social conversations into conversions; at present only 4 per cent have an integrated shopping function within their fan pages. The opportunity for growth is exponential.