News from One iota

One iota raises the bar on mCommerce innovation

High street and online fashion retailer, Footasylum, has launched a fully transactional mCommerce site to accommodate for the growth in mobile shoppers.

Managed by mobile and Facebook commerce provider One iota, the mobile site follows hot-on-the-heels of the successful launch of Footasylum’s Facebook store in July. One iota will join forces once again with the retailer to launch its fully transactional iPhone application during September – completing a full extension of eCommerce offerings across new channels.

The mobile site raises the bar in terms of mCommerce delivery due to its unique mix of high-end navigation, using HTML5 and CSS3 technology, and optimised express check-out processes. In addition, the site has location-aware browsing and promotional management to provide the best user experience possible, with the entire solution fully integrated into Footasylum’s back office systems.

One iota’s CEO, Damian Hanson, commented: "We’re delighted to launch Footasylum’s mCommerce solution. Our modular Software as a Service offering (SaaS) is proving to be extremely successful, as it takes away the technology and innovation headaches and allows clients to sell quickly across new channels and focus on what they do best."

The managed commerce solution is based on One iota’s MESH platform and modular technology approach, taking clients live quickly and effectively across new channels.

Hanson added: "Our goal is to be the leading partner of choice for retailers and brands in the UK who are looking to extend their eCommerce reach across new digital channels. It’s become very clear that quick fix solutions are not the answer, and our integrated approach makes both technical and commercial sense for our clients."

One iota provides retailers and brands with an enterprising and integrated way of extending their shops across mobile and social channels. It’s delivered on a ‘pure managed’ service basis with no initial investment needed upfront.

The site can be accessed at http://m.footasylum.com.