We wanted to develop an in-store solution to meet customers’ demands for our full range of products, whilst fulfilling our objective of joining up both online and in-store. One iota have proved to be the ideal partner for us – developing and implementing a fantastic in-store assisted sale iPad app which fully integrates with our existing business systems.

eCommerce and Marketing Director

Touker Suleyman, CEO

At Hawes & Curtis, we are constantly investing in innovative new technology to improve the retail experience for our customers. We want our store teams to be able to help customers every time they visit, by providing visibility and access to the right products across every channel. This tool allows our colleagues to share product information, help drive brand engagement and ultimately, provide our customers with the experience they deserve

Head of Ecommerce

The Assisted Sale iPad solution is both improving the customer experience and in-store sales for us in the stores where we have trialled the assisted selling devices. The iPads are proving increasingly popular amongst our sales assistants and customers - we’re capturing sales that may have otherwise been lost, and customers are leaving our stores happy with their purchase.

Blog: Transport hub stores

Jet-set-collect: why transport hubs are a high-growth retail opportunity

We’ve all fallen victim to the ‘travel trolley dash’; running into the train station newsagent for a sandwich and magazine, or doing a toiletry top-up in the airport departure lounge. But for retailers, this barely scratches the customer spending opportunity within transport hubs.

The ‘Triple A’ approach

3 ways to improve in-store sales conversion

The retail store has never carried more functions. It’s a place of discovery, a collection point, an idea curator and a warehouse. But at the end of the day, every retailer wants the same thing from their bricks-and-mortar footprint: to drive as many sales as possible.

PERSONALISING THE CLICK & COLLECT EXPERIENCE

Merchandising the 'Store of the Future'

We are the music-makers and we are the dreamers of dreams.

This might be a line of poetry by Arthur O’Shaunessy (or a line from Willy Wonka and the Chocolate Factory if you’re a child of the 1970s!), but it feels like an apt statement for retail today – particularly in the store environment.