News

‘Digital transformation’ is it just another buzzword for the survival of the high street?

March 30, 2017

We’ve heard the term branded around lots in the last couple of year, but is ‘digital transformation’ really just another retail buzzword? Absolutely not. The proof is out there. Digital retail experiences are helping brick-and-mortar stores stay relevant. Take a look at Burberry, John Lewis and Dune Group - retailers who have all put digital transformation at the heart of their retail strategies and have all experienced significant sales uplift over the last few years. Some retailers such as Boots are only half way through what they’re calling their...

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One iota to showcase their latest technology at RBTE 2017

March 02, 2017

  We’re thrilled to be exhibiting at this year’s Retail Business Technology Expo taking place at Olympia, London from 8th-9th May. After a hugely successful show at Retail Design Expo in 2015, we’ll once again be showcasing the very latest technology and software to help retailers digitally transform their stores to drive sales and enhance the customer experience. At the show we’ll be offering retailers the chance to experience the technology, that we provide to Superdry, JD Sports, Quiz,  Blacks and Size?, through the eyes...

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How can retailers empower their store associates to serve the customer better & sell more?

February 24, 2017

"Assisted selling (also known as guided selling) - a process that helps potential customers to choose the product best fulfilling their needs and hopefully guide them to buy...thus increasing conversion rates." The retail industry is currently in a state of limbo over the role of the store associate, with differing views on the part they play within the in-store shopping experience. Whilst some feel we should go back to the ‘old days’ of retail, when shopkeepers had a relationship with each and every customer who walked in their shop. Others are considering...

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Falling back in love with in-store iPads

February 14, 2017

Facilitating the customer's buying journey is the prime directive for most retailers, and many are making great headway with the integration required to deliver truly seamless customer experiences across their sales channels. However, some are still exploring ways in which to bring ecommerce into stores effectively, the result being lost sales, with many customers leaving stores without bags of merchandise in hand. By putting iPads in the hands of sales associates, retailers can capture these sales and drive £m’s through this channel, and yet, many retailers have...

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How to avoid stock fragmentation so you never miss a sale?

February 09, 2017

Having what customers want, when they want it, is the mantra of every successful retailer, yet sadly the reality is somewhat more complicated to fulfil. When retailers create killer products that everyone wants, they create increased demand and put strain on their own networks. With advancements online this demand is easier to mask, but in-store it’s more difficult for the retailer to combat this phenomenon. Savvy retailers have optimised supply chains and logistics, but even these powerful machines can struggle to cope with huge spikes in demand. The reality for...

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