The new BOSS store on Regent Street in London opened recently and features a seamless blend of digital and physical storytelling engages, empowers, and inspires customers, making the shopping experience effortless. A new social media wall showcases the brand ambassadors’ styles, which can be instantly explored and purchased through a digital shopping function, accessible via screen or tablet in-house. Fit guide tools in select areas also allow customers to find their perfect style and fit of products, ranging from shirts and suits to jeans. Furthermore, inspirational digital shopping touchpoints offer an additional window into the world of the BOSS brand and its latest collections, with curated seasonal content.
“The interactive digital touchpoints offer our customers an inspiring journey, enabling them to explore our brand worlds in a new and exciting way. Thus, we are turning our points of sale into points of experience.”
The store has a wide range of One iota's in-store apps including digital signage, fit guided, interactive kiosks, RFID enabled product engagement apps and shoppable social walls.