• oneiota

Cube Partnership announce tie up with One iota

Cube Partnership, global experts in licensed sports merchandise for world-leading brands, is pleased to announce a partnership with One iota Ltd, a leading provider of mobile apps to global multi-channel sportswear retailers and brands.




Cube Partnership works with many world-renowned sports brands and events including Aston Martin Cognizant Formula 1 Team, Birmingham 2022 Commonwealth Games and the Solheim Cup 2023, delivering a bespoke customer service and experience in the sports retail market, focusing on ecommerce, licensing and merchandising. The company has established a reputation for maximising revenue streams, delivering a world-class fan experience and nurturing its partners’ brands.



Whilst Cube has a strong direct to consumer presence, the company is forward-thinking, and has a strong desire to further elevate and enhance the customer experience through mobile apps. One iota has extensive experience in building a range of apps and technology led solutions for sports footwear and apparel retailers, including JD Sports, Totalsports , sportscene and Life Style Sports. One iota’s range of in-store apps and mobile apps will leverage innovative technology-led solutions, such as ML driven personalised communications, proximity marketing and AR to continually improve the overall customer experience at events.

Ed Boardman, Cube International’s CEO, said:

“The Cube Partnership team will draw upon its extensive experience in working with some of the most innovative and exciting brands in the sports industry and will be looking to expand the great merchandising opportunities available through this partnership.”

Chris Brooks, One iota’s CEO said:

“Ourselves and Cube Partnership share a passion to help brands create new opportunities and to constantly improve brand and event engagement. Our focus is on providing them with the best online retail customer experiences. Cube has a proven track record of delivering in a global sporting marketplace and we are both excited and delighted to be joining its portfolio of partners.”