• Marketing Department

Digital Transformation in Life Style Sports’ new flagship Cork store


We were approached by our client Life Style Sports Earlier this year with a proposal. To design and develop a new self-service kiosk app. This was ahead of opening their largest store to date. At c.20,000 sq ft, the new flagship store, opened earlier this month in Cork, Ireland. The store spans over two floors and is run by almost 50 sales team members.

Digital Transformation Plans

The One iota team have been working closely with Life Style Sports for the last couple of years. One iota team supports with their digital transformation plans as they connect their physical and digital channels. Key focus being to improve customer experience with the latest technology. Having already implemented assisted sale retail iPads across over 50 of Life Style Sports’ stores. We’re now working with the retailer to further digitise their stores with the roll out of four self-service kiosks. Starting with their Blanchardstown and Cork stores.

In — store technology

Mark Stafford, CEO of Life Style Sports explained the reason behind implementing this new in-store technology “We are continuing to make significant investment, both in new store locations and refurbishments. In current stores nationwide and are delighted to now open Capitol as our largest concept store. The store is all about customer experience and we’re adding exciting and innovative new elements to the store, including interactive customer kiosks and a sports simulator.”

We’re looking forward to continuing our relationship with the team at Life Style Sports — supporting them with their future growth plans, by providing the latest technology to improve service and increase store sales.

Find out about One iota’s in — store digital transformation by emailing us on info@itsoneiota.com or call us on 0843 216 1010.