How to write the perfect Mobile App brief
Updated: Sep 30
You want a Mobile App — and you want to know how much it will cost. In order to even get estimates, any decent digital agency will ask to see your project brief. The mobile brief is an absolutely essential starting point that will guide the entire creative process from then on in.
There is no industry standard methodology of writing a mobile brief — some will focus on the overall business philosophy and values, whilst others will drill into explicit detail of what they want every single button on every single page to do.
It can be difficult to judge how much technical or creative detail to provide in your mobile app brief, and to know what an agency will require so that they can give you an accurate quote. More importantly, what’s written in your brief will directly affect the outcome of the entire project.
Whether you’ve managed a digital project before or not, the following steps should help you and your chosen agency build the best possible mobile app for your budget.
Download our free PDF, which includes 13 points a good mobile app brief should incorporate:
A shout out and our thanks to the team at digital marketing company Pixel Kicks for their input and support on this.