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Pro:Direct select One iota as their partner for mobile apps


Seamless Middle East 2021, 29-30 September 2021, Dubai World Trade Centre, Live and in-person

Global premium specialist sports retailer, and authenticator, Pro:Direct Sport, has announced that it has partnered with leading app solution provider One iota to launch their first mobile app for consumers of their speciality Soccer, Running, Basketball, Rugby, Tennis, and Cricket brands.


Having seen significant growth in consumers moving from shopping on

desktop to tablet and mobile, a trend that is consistent across the retail

sector, Pro:Direct Sport will be launching an iOS app and Android app.


With ever changing consumer behaviour, the apps will empower the

retailer to have greater data and insight into how its consumers are

shopping and therefore help to drive connected membership,

personalisation, engagement and loyalty.


Pro:Direct Sport intends to initially launch its apps to its UK customer

base, where the greatest volume of consumers are already shopping on

mobile. With a unique offer and loyal customer base that is frequently

shopping with the retailer, it is in a very strong position to engage and

retain these shoppers through their apps.


Mike Noble, Pro:Direct's Head of PMO & Customer Marketing said:

"Pro:Direct Sport is delighted to partner with One iota on this project, the

app is an important component in our customer engagement strategy. We

are confident and have high expectations that this collaboration will put

us in a great place to serve our customers with personalised content, help

us to launch new and exciting products, with our brand partners and

continually evolve and improve the customer experience.


Given One iota's

years of expertise in this sector they were an obvious choice as a partner

and we are very much looking forward to working with them in the coming

years."