HUGO BOSS have over 420 bricks-and-mortar stores globally and in 2018 started to roll out a bold new concept incorporating digital at the heart of the customer experience. Digital signage, social walls, kiosks and mirrored kiosks have been deployed across the world including Paris, Amsterdam, Boston, London, Milan and Tokyo.
Brick and mortar stores have to work hard to compete with each other, and with online shopping, and one way of doing this is to use technology to create a great in-store experience.
Technology can be used in various ways: for experiential purposes, to appeal to mobile users, increase convenience for shoppers, or to promote a retailer’s online presence. Below showcases some of the instore projects that team One iota have worked on.
Superdry were focused on delivering a better shopping experience for their customers and rolled out 600 Endless Aisle iPads to their store teams. These are being used throughout their bricks and mortar stores, from flagship to airport.
JD Sports Group, the leading retailer and distributor of branded sportswear and fashion, wanted to create a fully integrated and connected shopping experience for its customers at their flagship Oxford Street store. The exciting new digital store format includes a vast number of our innovative, interactive and engaging technology solutions such as the ‘Slim Mirror Kiosk’, Standalones Kiosks, Assisted Selling iPads, Shirt Personalisation Kiosks and Super Media Walls.
Regatta are a leading provider of outdoor wear across their brands Regatta, Craghoppers and Dare2b. They were keen to incorporate digital content into the store experience, introducing digital signage to drive footfall as well as sales.
"One iota have an outstanding portfolio of sports and fashion retail brands who have had commercial success with their apps. Their understanding of our market and track record of helping brands to enhance and elevate the customer shopping experience made them an obvious choice for us as a digital partner"
Sportscene are one of South Africa's leading retailers of Athfashion. As part of their omnichannel strategy they installed kiosks to ensure their customers have a connected online and in-store experience.
With the focus on creating a truly connected shopping journey across its network of stores and through the website, a key priority for the retailer was to make it easier and simpler for customers to find and purchase a product, from Hawes & Curtis’ extended ranges or an out-of-stock item in the store.
TOTALSPORTS are one of South Africa's leading retailers of sports wear and equipment. As part of their omnichannel strategy they installed kiosks to ensure their customers have a connected online and in-store experience.
Quiz have over 80 small and medium sized stores, the full assortment of occasion wear not being ranged to all. They wanted to ensure they never lost a sale so equipped their store teams with Assisted Sale iPads, providing them with an endless aisle option to ensure they satisfied their customers every time.
With the focus on creating a truly connected shopping journey across its network of stores and through the website, a key priority for the retailer was to make it easier and simpler for customers to find and purchase a product, from Kilkenny's extended ranges or an out-of-stock item in the store.