Loyal customers are regular visitors to your app and with a careful approach to onboarding and engagement they will share data with you that helps to drive better experiences through personalised content.
Rewarding loyal customers is key to building advocacy and for many brands, a membership scheme is a key part of this strategy for their app. Driving engagement through points aligned to events, exclusive offers, and product launches helps to drive engagement and conversion.
A laser focus on ensuring a frictionless shopping experience is key to delivering great customer experiences and a measure of a successful mobile app.