Having established a very loyal customer base over the years Pro:Direct wanted to forge even stronger connections with their customers and knowing how native consumer mobile apps can help brands to drive increased engagement and sales conversion took the decision to build them. The team started to look for a proven partner, one who understood the sports retail marketplace and mobile first customer shopping journeys and selected One iota tp help build out the iOS and Android Consumer Mobile Apps.
Kiosk apps provide customers with a way to discover, search and engage with the full product range whilst in-store, on many occasions as part of an assisted sale process. As part of the omnichannel journey customers can checkout on the kiosk or have the basket transferred to the staff mobile devices or till points. The kiosk app to the left here running in landscape mode.
Native consumer apps are typically designed and developed for loyal customers, one way of ensuring this loyalty is maintained and improved over time is through a well designed membership programme. The mobile consumer app is a highly effective channel to help move customers up through the membership tiers, for example using push notifications for early access products, events or personalised promotions.
The ProDirect and Nike membership schemes have been linked through Nike Connect allowing ProDirect members to gain access to a range of exclusive benefits and experiences. These include early access to special Nike product launches, free UK & Standard Delivery and registration for member-only experiences to enter exclusive competitions with once in a lifetime prizes.
For brands such as Pro:Direct who have very strong relationships with brands including Nike, Adidas, Reebok and others a key point of differentiation is in their ability to offer exclusive or limited edition products. The consumer mobile app is a highly effective channel through which to do this with push notifications advising customers of new drops and giving them the opportunity to enter raffles to win them.
Key to any shopping experience is ensuring that the customer can access high quality written content, images videos to inform their buying journey. This backed with a rich source of delivery and payment options ensures that the brand has the best possible chance of converting visits to sales.
The team at HUGO BOSS are constantly exploring innovative ways in which to elevate the customer experience and as part of their omnichannel strategy were exploring how best to seamlessly blend digital into their physical stores. As part of this process they went to market to find a partner for this digital transformation programme and in 2017 began a collaboration with One iota that continues to this day. From a proof of concept in the Headquarters in Metzingen to a pilot in 5 stores and then a full roll out their stores across the world now deliver a range of digital experiences designed to engage and inspire customers and elevate their shopping experiences.
“The new BOSS store at Oxford Street is an important milestone for the comprehensive store renovation program that we introduced as part of our CLAIM 5 growth strategy. The new and innovative store concept perfectly showcases the 24/7 lifestyle approach of the brand and how we will engage with customers in the future. With a strong focus on digital elements, we are thereby taking the customer experience in our retail stores to a completely new level”
Daniel Grieder, Chief Executive Officer of HUGO BOSS.
Among special features of the new flagship, there is the newly developed “Smart Fitting Room” that will be integrated into eight of the 17 fitting rooms in this store for the first time.Such specific new experiential tool offers customers digital access to extensive product information, including material and care instructions, as well as alternative sizes available.Equipped with RFID, items in the fitting rooms are immediately recognized and displayed on a screen. Customers can also use an application on the screen to request additional items or help from the sales team for personal advice without leaving the fitting room, This enables a more individual and comprehensive service.
The whole team at Sportsshoes live running and fitness and have over 30 years of expertise. This allows them to deliver industry leading expert advice and support to their customer communities whether this be Couch to 5k runners or elite athletes taking on ultra marathons. Sportsshoes provide online gait analysis, to shoe and jacket finders, live chat expert advice as well as our Running, Trail and Training advice hubs, the team are always on a mission to help their customers find the perfect product from their range of brand partners.
The stores includes a new social media wall that “showcases the brand ambassadors’ styles, which can be instantly explored and purchased through a digital shopping function. Initially the social content was display only on the in-store screens but it became apparent that customers, and staff as part of an assisted sale, wanted to interact with social content. An integration was created that then allowed customers to interact with the product and the product description page be returned allowing the customer to add to basket and buy should they wish to.
Kiosk apps provide customers with a way to discover, search and engage with the full product range whilst in-store, on many occasions as part of an assisted sale process. As part of the omnichannel journey customers can checkout on the kiosk or have the basket transferred to the staff mobile devices or till points. The kiosk app to the left here running in portrait mode.
Sportsshoes vision for their mobile experience is to ensure they are delivering personalised content, both editorial and product led. This content is tailored for communities such as elite runners to leisure runners through to the hiking community driving engagement and sales conversion.
Membership is a key feature for retailers with large and loyal customer followings. Ultra is Sportsshoes membership program that elevates the customer experience by providing a wide variety of rewards including. These include access to exclusive content and special offers, first access to sale items, competitions, the ability to shop new product launches before anyone else and priority order processing for ultra fast service
Kiosk apps provide customers with a way to discover, search and engage with the full product range whilst in-store, on many occasions as part of an assisted sale process. As part of the omnichannel journey customers can checkout on the kiosk or have the basket transferred to the staff mobile devices or till points. The kiosk app to the left here running in landscape mode.
With more and more retail brands incorporating RFID technology into their products at source in order to leverage supply chain and store auditing efficiency gains, this provides an opportunity to elevate the product engagement experience. This app provides the ability to place a product next to a screen triggering the product description page to appear without having to take steps such as 'Mens>Tops>Grey' etc to find the product. It can also pull in recommendations for other products that may complement it, helping store teams to drive cross sell and up sell conversion.
The team at HUGO BOSS were keen to provide information that would help customers on their buying journeys. The Fit Guides were built to help the customers identify which items of apparel would most likely provide the best fit based on the product sizing attributes.
People today want to express themselves and their personalities in everything they own and brands are very aware that personalisation creates value for their customers. A study by Deliotte discovered that personalised products can command a premium price of up to 20% more than non-personalised products, a great opportunity for retailers to increase revenues. ProDirect have introduced this feature into their consumer mobile app, allowing customers to personalise shirts and boots to help strengthen the bond between customer and brand.
ProDirect worked with brand partner Adidas to launch the augmented reality (AR) footwear try-on in their Consumer Mobile Apps on iOS and Android. This feature has been designed to let customers virtually try on some of their latest boot releases, including the <names of two of the boots that have this option>. Viewing products in 3D is already known to increase conversion, reduce returns driven by style or look and help brands attract new customers.
The team at HUGO BOSS were keen to provide information that would help customers on their buying journeys. The Fit Guides were built to help the customers identify which items of apparel would most likely provide the best fit based on the product sizing attributes.
As well as being a member of the Sportsshoes community some customers are also members of other running focused organisations such as England Athletics. The Sportsshoes mobile app allows members of both programmes to link their accounts and for members of England Athletics to receive specific member discounts. This co-collaboration of value helps both organisations to strengthen the bond between customer and brand.
Sportsshoes work with a range of leading brand partners across running and hiking, these including ON, New Balance, Asics, Salomen and New Balance. Working hand in hand with brand partners the app will become the primary channel for members to access special offers and events such as entries to the London Marathon.
