Having established a very loyal customer base over the years Pro:Direct wanted to forge even stronger connections with their customers and knowing how native consumer mobile apps can help brands to drive increased engagement and sales conversion took the decision to build them. The team started to look for a proven partner, one who understood the sports retail marketplace and mobile first customer shopping journeys and selected One iota tp help build out the iOS and Android Consumer Mobile Apps.
In order to provide a personalised experience it is key to capture customer preferences both up front during onboarding and as the customers continue to use the app over time. This rich data and insight enables Pro:Direct to provide customers with preference based content which in turn helps drive frequency of visit, engagement and conversion.
In order to provide a personalised experience it is key to capture customer preferences both up front during onboarding and as the customers continue to use the app over time. This rich data and insight enables Pro:Direct to provide customers with preference based content which in turn helps drive frequency of visit, engagement and conversion.
Native consumer apps are typically designed and developed for loyal customers, one way of ensuring this loyalty is maintained and improved over time is through a well designed membership programme. The mobile consumer app is a highly effective channel to help move customers up through the membership tiers, for example using push notifications for early access products, events or personalised promotions.
The ProDirect and Nike membership schemes have been linked through Nike Connect allowing ProDirect members to gain access to a range of exclusive benefits and experiences. These include early access to special Nike product launches, free UK & Standard Delivery and registration for member-only experiences to enter exclusive competitions with once in a lifetime prizes.
Key to any shopping experience is ensuring that the customer can access high quality written content, images videos to inform their buying journey. This backed with a rich source of delivery and payment options ensures that the brand has the best possible chance of converting visits to sales.
For brands such as Pro:Direct who have very strong relationships with brands including Nike, Adidas, Reebok and others a key point of differentiation is in their ability to offer exclusive or limited edition products. The consumer mobile app is a highly effective channel through which to do this with push notifications advising customers of new drops and giving them the opportunity to enter raffles to win them.
The ProDirect and Nike membership schemes have been linked through Nike Connect allowing ProDirect members to gain access to a range of exclusive benefits and experiences. These include early access to special Nike product launches, free UK & Standard Delivery and registration for member-only experiences to enter exclusive competitions with once in a lifetime prizes.
