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Superdry was looking for a technology partner who could help it create a connected online and in-store shopping experience for its customers. The key objective of the project was to convert more sales in Superdry’s existing stores, and give them a competitive edge on the high street.

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A Fully Transactional iPad-based In-store Solution

One iota was appointed by the retailer to trial its fully transactional in-store iPad-based solution in a selection of Superdry stores. The handheld device comprises of an iPad mini device carried around the store by sales assistants, fitted with PCI compliant Bluetooth Chip and PIN functionality and connected to a wireless printer in the store.

The solution fully integrates with Superdry’s existing eCommerce platform and runs on a tailored version of One iota’s off-the-shelf and SaaS based native iOS application.

The solution allows Superdry to sell its entire eCommerce range in-store and increase conversions of out of stock items. On the tablet device, sales assistants not only have access to more product information than ever before, they also have the ability to check stock availability and transact anywhere in-store. All of which greatly enhances the customer experience and helps to provide a seamless in-store shopping journey for the Superdry customer.

A Fully Transactional iPad-based In-store Solution

One iota was appointed by the retailer to trial its fully transactional in-store iPad-based solution in a selection of Superdry stores. The handheld device comprises of an iPad mini device carried around the store by sales assistants, fitted with PCI compliant Bluetooth Chip and PIN functionality and connected to a wireless printer in the store.

The solution fully integrates with Superdry’s existing eCommerce platform and runs on a tailored version of One iota’s off-the-shelf and SaaS based native iOS application.

The solution allows Superdry to sell its entire eCommerce range in-store and increase conversions of out of stock items. On the tablet device, sales assistants not only have access to more product information than ever before, they also have the ability to check stock availability and transact anywhere in-store. All of which greatly enhances the customer experience and helps to provide a seamless in-store shopping journey for the Superdry customer.

Driving sales growth in-store

With the iPad solution now implemented in all of its UK stores, Superdry is experiencing improved in-store sales performance, and witnessing an excellent return on investment.

Superdry iPad Solution Image 1
Superdry iPad Solution Image 2
Superdry iPad Solution Image 3

"As part of our ongoing strategy we continue to drive multi-channel innovation to meet the needs of our customers by providing them with world-class shopping experiences. We wanted to develop an in-store solution to meet customers’ demands for our full range of products, whilst fulfilling our objective of joining up both online and in-store. One iota have proved to be the ideal partner for us – developing and implementing a fantastic in-store iPad solution which fully integrates with our existing business systems."

eCommerce and Marketing Director, Superdry

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