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CUSTOMER EXPERIENCE

The team at HUGO BOSS are constantly exploring innovative ways in which to elevate the customer experience and as part of their omnichannel strategy were exploring how best to seamlessly blend digital into their physical stores. As part of this process they went to market to find a partner for this digital transformation programme and in 2017 began a collaboration with One iota that continues to this day. From a proof of concept in the Headquarters in Metzingen to a pilot in 5 stores and then a full roll out their stores across the world now deliver a range of digital experiences designed to engage and inspire customers and elevate their shopping experiences.

“The new BOSS store at Oxford Street is an important milestone for the comprehensive store renovation program that we introduced as part of our CLAIM 5 growth strategy. The new and innovative store concept perfectly showcases the 24/7 lifestyle approach of the brand and how we will engage with customers in the future. With a strong focus on digital elements, we are thereby taking the customer experience in our retail stores to a completely new level”

Daniel Grieder, Chief Executive Officer of HUGO BOSS.

SOCIAL SHOPPING

The stores includes a new social media wall that “showcases the brand ambassadors’ styles, which can be instantly explored and purchased through a digital shopping function. Initially the social content was display only on the in-store screens but it became apparent that customers, and staff as part of an assisted sale, wanted to interact with social content. An integration was created that then allowed customers to interact with the product and the product description page be returned allowing the customer to add to basket and buy should they wish to.

ASSISTED SALES KIOSK (PORTRAIT)

Kiosk apps provide customers with a way to discover, search and engage with the full product range whilst in-store, on many occasions as part of an assisted sale process. As part of the omnichannel journey customers can checkout on the kiosk or have the basket transferred to the staff mobile devices or till points. The kiosk app to the left here running in portrait mode.

ASSISTED SALE KIOSK (LANDSCAPE)

Kiosk apps provide customers with a way to discover, search and engage with the full product range whilst in-store, on many occasions as part of an assisted sale process. As part of the omnichannel journey customers can checkout on the kiosk or have the basket transferred to the staff mobile devices or till points. The kiosk app to the left here running in landscape mode.

ASSISTED SALE KIOSK (LANDSCAPE)

Kiosk apps provide customers with a way to discover, search and engage with the full product range whilst in-store, on many occasions as part of an assisted sale process. As part of the omnichannel journey customers can checkout on the kiosk or have the basket transferred to the staff mobile devices or till points. The kiosk app to the left here running in landscape mode.

PRODUCT ENGAGEMENT

With more and more retail brands incorporating RFID technology into their products at source in order to leverage supply chain and store auditing efficiency gains, this provides an opportunity to elevate the product engagement experience. This app provides the ability to place a product next to a screen triggering the product description page to appear without having to take steps such as 'Mens>Tops>Grey' etc to find the product. It can also pull in recommendations for other products that may complement it, helping store teams to drive cross sell and up sell conversion.

FIT GUIDES

The team at HUGO BOSS were keen to provide information that would help customers on their buying journeys. The Fit Guides were built to help the customers identify which items of apparel would most likely provide the best fit based on the product sizing attributes.

FIT GUIDES

The team at HUGO BOSS were keen to provide information that would help customers on their buying journeys. The Fit Guides were built to help the customers identify which items of apparel would most likely provide the best fit based on the product sizing attributes.