The new BOSS flagship store in Düsseldorf has the newly developed 'Smart Fitting Room' which will be integrated into eight of 17 fitting rooms in this store for the first time. It offers customers digital access to extensive product information, including material and care instructions as well as alternative sizes available. Equipped with RFID, items in the changing rooms are immediately recognized and displayed on a screen. Customers can also use an application on the screen to request additional items or help from the sales team for personal advice, without leaving the changing room — creating an even more attentive and comprehensive service.
"Today more than ever, our stores are points of experience where we can offer a unique experience and individualized services to our customers. The aim is to inspire customers for our brands in the long term and create new opportunities to connect beyond the collections available in our stores. The new BOSS store in Düsseldorf demonstrates this approach, together with our flagship stores in London, Dubai, and Tokyo. With our new design and hospitality concept, which reflects our premium positioning, and new digital services that are industry-leading, we are taking the customer experience to the next level,” says Oliver Timm, Chief Sales Officer and Deputy CEO at HUGO BOSS.
If you’d like to find out more about how our digital transformation, staff mobile and kiosk apps can transform your online shop, please get in touch for a no obligation chat via info@itsoneiota.com.
