July 27, 2023

Pro:Direct and Nike Connect

ProDirect and Nike have a long history and their latest digital transformation initiative further strengthens this special relationship. The two membership schemes have been linked through Nike Connect allowing ProDirect members to gain access to a range of exclusive benefits and experiences. These include early access to special Nike product launches, free UK & Standard Delivery and registration for member-only experiences to enter exclusive competitions with once in a lifetime prizes. The connected partnership, launching first on the Pro:Direct Sport mobile app in the UK, will unlock tailored digital, member-only experiences including the- chance to win a professional Nike boot contract with Pro:Direct Sport.

Nike launched its first connected partnership with Dick’s Sporting Goods back in October 2021, and extended its portfolio with Zalando and JD Sports in Europe in September 2022, and two additional key partners in Greater China, Topsport and Pou Sheng

As a digital partner to ProDirect, helping to build out their native consumer mobile app experiences on iOS and Android, One iota is proud to have worked on this exciting initiative. The team at One iota are looking forward to helping ProDirect deliver more features in the coming months that will continue to drive engagement and conversion and to build deeper relationships with their most loyal customers.

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