Superdry is a brand which focuses on products that fuse vintage Americana and Japanese-inspired graphics with a British style. The brand has a significant and growing presence around the world, operating through 515 Superdry branded locations in 46 countries.
As part of our ongoing strategy we continue to drive multi-channel innovation to meet the needs of our customers by providing them with world-class shopping experiences. We wanted to develop an in-store solution to meet customers’ demands for our full range of products, whilst fulfilling our objective of joining up both online and in-store. One iota have proved to be the ideal partner for us – developing and implementing a fantastic in-store assisted sale iPad app which fully integrates with our existing business systems.
eCommerce and Marketing Director
CREATING A CONNECTED ONLINE & IN-STORE SHOPPING EXPERIENCE
Superdry wanted to improve its customers' shopping journey by creating a connected online and in-store shopping experience. The key objective of the project was to convert more sales in Superdry’s stores, and give the brand a competitive edge on the high street.
OUR ASSISTED SALE IPAD APP
We were appointed by the retailer to implement our assisted sale iPad app and hardware in all of its stores. The iPad app enables Superdry’s store teams to search for products, create baskets, place orders for home delivery and take payment. With Adyen’s all-in-one payments platform integrated into the iPad solution, customers have multiple ways to pay through the app.
The assisted sale app allows Superdry to sell its entire online range in-store and also increase conversions of out-of-stock items. Sales assistants not only have access to more product information than ever before, they also have the ability to check stock availability and transact anywhere in-store. All of which greatly enhances the customer experience and helps to provide a seamless shopping journey for the customer in any Superdry store.
A TRUSTED TECHNOLOGY PARTNER
The iPad app is built on MESH, our cloud-based platform and fully integrates with Superdry’s existing eCommerce platform. MESH runs in the Amazon Web Services (AWS) environment ensuring global availability, scalability and reliability.
Having rolled out our assisted sale iPad app across all of its UK, European and US store estate, Superdry has experienced improved performance with a 5-10% sales uplift in store sales.
OUR CLIENTS INCLUDE
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