HELPING retailers connect every channel, every moment, everywhere.

One iota builds retail technology that bridges the gap between digital and physical commerce — creating seamless, personalised experiences for shoppers and scalable platforms for brands.

Who We Are

Founded in 2010 and based in Manchester, One iota is a retail technology specialist that helps some of the UK’s best-known brands transform their customer experience.

We design and deliver digital solutions that unify mobile, online and in-store touchpoints — from mobile native apps to interactive store experiences and AI-powered engagement platforms.

Our team blends creativity, engineering and data science to build systems that feel effortless for the customer and powerful for the retailer.

What We Do

Retail Technology – solutions that bring eCommerce and in-store together.

Shopify Experts – as a Shopify Technology Partner, we extend, connect and enhance the platform through marketplace apps for enterprise retail.

Digital Store Experiences – kiosks, fitting rooms, RFID, and associate tools that connect with commerce engines to drive omnichannel success.

Intelligent Engagement – AI and automation that improve conversion, retention and customer service.

We don’t just build technology — we help retailers think differently about what digital can do to enhance physical spaces.

Our Mission

To make every retail interaction connected, intelligent and rewarding — for the customer and the brand.

We believe in simplifying complexity, scaling innovation, and delivering measurable value through technology that works seamlessly across channels.

Our Values

Customer first – every design and line of code starts with your shopper in mind.

Partnership – long-term relationships built on trust and delivery.

Innovation – continually exploring what’s next in retail technology.

Impact – measurable results, not just digital noise.

Key Facts

Founded: 2010

Headquarters: Manchester, UK

Specialism: Retail technology and omnichannel solutions

Focus: Shopify technology partner, enterprise retail, digital store innovation

Clients: Leading high-street and eCommerce brands across fashion, home and lifestyle sectors including Hugo Boss, ProDirect, SportShoes.com, Regatta, JD Sports, Lacoste and many more.

Leadership Team

Joe Till
Chief Executive Officer

Business builder and retail tech veteran with a proven record of scaling software companies that enrich customer experience and drive repeatable results for brands.

Damian Hanson
Co-founder

Entrepreneur and retail innovator with a track record of building technology businesses that help brands connect with customers in new ways.

David Hague
Co-founder

Strategic leader guiding One iota’s growth, partnerships and long-term vision for omnichannel retail.

Darren Eagles
Chief Financial Officer

Responsible for commercial strategy and financial governance, ensuring sustainable scaling across One iota’s solutions portfolio.

Ed Lawrenson
Chief Operating Officer

Oversees operations, delivery and client success, ensuring every deployment achieves measurable outcomes for retail partners.

James Lendrum
Chief Technology Officer

Oversees operations, delivery and client success, ensuring every deployment achieves measurable outcomes for retail partners.

Ready to transform your retail experience?

Let’s connect digital and physical commerce for your brand.