Reimagine the Fitting Room Experience

Blend digital convenience with physical confidence — delivering personalised, data-driven try-on experiences that delight customers and drive sales.

Fitting rooms are where buying decisions happen — but they’re often disconnected from the rest of your customer experience.

One iota’s Digital Fitting Room solutions bring your eCommerce capabilities in-store, creating a connected, interactive experience powered by RFID and smart devices.

Customers can request sizes, see product information, and get recommendations — all without leaving the room.

Transform Fitting Experiences

The Challenge

Traditional fitting rooms are a black hole for data and service. Customers try products in isolation, with no link to inventory or digital recommendations. This disconnect impacts revenue, limits upsell opportunities and loses valuable insight into customer behaviour.

Our Solution

We combine RFID, sensors, and touchscreen technology to create intelligent fitting rooms that sync with your eCommerce and stock systems. Associates can respond instantly, and customers enjoy a seamless, premium experience.

Benefits

Enhanced Customer Experience

Allow customers to browse, request, and compare items easily in-room.

Smart Recommendations

AI-driven product suggestions based on items being tried on.

Connected Data

Link fitting room behaviour with CRM and online analytics.

Instant Purchase Options

Enable checkout or home delivery directly from the fitting room.

Capabilities

RFID and sensor integration

eCommerce, POS, and CRM integration

Custom touchscreen and tablet interfaces

Secure wireless communication

ROI Rationale

Increase fitting-room conversion by up to 40%

Capture valuable product and behaviour data

Improve staff efficiency and customer satisfaction

Recent Work

HUGO BOSS is a global fashion and lifestyle company positioned in the premium segment and one of the leaders in offering high-quality women’s and men’s apparel currently consisting of two brands – BOSS and HUGO. Digital is a key pillar of their Claim 5 strategy and One iota has collaborated with the team in Germany to roll out the One iota in-store apps including kiosks, fit guides, RFID enabled product engagement and shoppable social apps across their global store estate. The collections are available in 451 brick-and-mortar BOSS and HUGO stores globally, as well as in self-managed shop-in-shops and outlets.

HUGO BOSS is a global fashion and lifestyle company positioned in the premium segment and one of the leaders in offering high-quality women’s and men’s apparel currently consisting of two brands – BOSS and HUGO. Digital is a key pillar of their Claim 5 strategy and One iota has collaborated with the team in Germany to roll out the One iota in-store apps including kiosks, fit guides, RFID enabled product engagement and shoppable social apps across their global store estate. The collections are available in 451 brick-and-mortar BOSS and HUGO stores globally, as well as in self-managed shop-in-shops and outlets.

Click to read more about Hugo Boss' story

sportscene (SA) is an authorised retailer of footwear and clothing from iconic street-inspired brands including Redbat, Nike, Air Jordan, adidas Originals, PUMA, Converse and Vans to name a few. As part of their digital transformation programme the team wanted to pilot One iota's in-store Kiosk App allowing customers to search and buy items from the online and extended range.

sportscene (SA) is an authorised retailer of footwear and clothing from iconic street-inspired brands including Redbat, Nike, Air Jordan, adidas Originals, PUMA, Converse and Vans to name a few. As part of their digital transformation programme the team wanted to pilot One iota's in-store Kiosk App allowing customers to search and buy items from the online and extended range.

The stores at multi-channel retail Urban Jungle, part of Hudson Holdings Group, are designed for sneakers and streetwear lovers creating a place that brings together music, fashion and art. Given their customer demographic as part of their digital transformation plans the team wanted to utilise their social content in-store, bringing additional energy and movement into these store spaces. The initial phase to deliver social content via a kiosk framework and then additional functionality to then make the social images shoppable to drive sales conversion as well.

The stores at multi-channel retail Urban Jungle, part of Hudson Holdings Group, are designed for sneakers and streetwear lovers creating a place that brings together music, fashion and art. Given their customer demographic as part of their digital transformation plans the team wanted to utilise their social content in-store, bringing additional energy and movement into these store spaces. The initial phase to deliver social content via a kiosk framework and then additional functionality to then make the social images shoppable to drive sales conversion as well.

Transform the Fitting Room Experience

Boost sales and customer satisfaction with data-driven, AI-powered fitting rooms that link in-store behaviour to your eCommerce and CRM systems.

Bring Intelligence to Your Fitting Rooms