ProDirect in collaboration with brand partner Adidas have delivered a new in-app experience designed to engage customers by allowing them to virtually try on boots using augmented reality (AR).

Great to see it start to roll out to help the store teams continue to deliver seamless checkouts for their customers.

Oneiota works with Hugo Boss to produce a 3D product personalisation kiosk app, localised with a Chinese character set and installed in stores across the East Asia region.

A lot of hard work from all involved and another piece of Regatta Ltd's omnichannel strategy falling into place to further elevate their customer experience.

A true collaborative effort, congratulations to both teams at HUGO BOSS and One iota in the delivery of the latest solution into stores.