March 6, 2023
Blog continue Tech Transformation with Native Consumer Apps

One iota works with to continue its tech transformation with native consumer mobile app development

Online running shoes, running clothing and outdoor gear retailer is on a mission to help its customers to lead happier, healthier lives through running and fitness.  Founded in 1982, the company offers customers more than 17,000 products from 150 global running and outdoor brands. From a running perspective, these include Asics, Nike, Adidas, Hoka and New Balance whilst in terms of outdoor they include Haglöfs, Mammut, Rab and Patagonia.

With native consumer mobile apps providing a unique experience for retailers to build ever deeper relationships with customers, took the decision to activate this channel. The iOS and Android apps will allow the company to showcase its extensive range of content but in a personalised way based on customer activity and preferences, embedding membership options throughout the shopping journeys and driving rich data and insights from each interaction. After an extensive review of the market, approaches and potential digital partners for this project, engaged leading app solution provider One iota. 

Jon Cleaver, CTO at said: “We have a strong track record providing the best-in-class online retail experiences thanks to the people, processes and technologies we work with.  

“Given One iota's years of expertise in the sports sector delivering native consumer mobile apps with rich feature sets they were an obvious choice as a partner for us. We are very much looking forward to working with them in the coming years."

Last year, announced a £2.5m investment for its digital transformation to support the company’s ongoing strategic expansion plan. head of marketing, Dan Cartner, added:

“At, we believe that there is no fun standing still. This guiding principle allows us to help our customers on their fitness and sports journeys. Our partnership with One iota and the work to activate a consumer mobile app is testament to this. Creating these channels will be a vital asset for our strategic growth plan as we explore new opportunities to connect, engage, and serve our customers and support the athlete community. "

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