June 28, 2021

Leading online retailer, Woodhouse, chooses One iota to build their next generation mobile apps

We are very excited to announce that we have added online designer menswear retailer, Woodhouse, part of the Clothing Sites group, to our burgeoning portfolio of fashion and sports brands. Founded more than 40 years ago, Woodhouse, now an online-only retailer, has gained legions of loyal customers - and correspondingly, an outstanding 4.8 star Feefo rating. With Woodhouse identifying the mobile app as an increasingly important channel and key to their next phase of growth, they took the decision to start a process to replace their current app with a new one. As a result, we have been commissioned to design, develop and deliver the new app which will replace the current one in November 2021.

One iota is the perfect app commerce partner

Woodhouse was very keen to work with a partner who has a good understanding of the fashion sector and extensive experience designing, developing and delivering mobile apps with data driven personalised customer communications. They therefore selected One iota as their app commerce partner and have tasked us with creating mobile app experiences that mirror and maintain the established level of trust, customer retention and brand loyalty, whilst improving engagement and new customer sales.

David Foster, Managing Director at Woodhouse said:

“Partnering with One iota marks the start of an exciting phase for Woodhouse, as we seek to hit ambitious targets in the coming months. We see the new native mobile app as key to our success and know that we can trust One iota to help deliver the experience that our customers have come to expect from us. With their all-encompassing knowledge of digital retail, One iota was the obvious partner to take us forward”.

Enhanced customer experiences

With an existing Magento2 ecommerce integration we were able to put forward timelines and costs that made it an easy decision for Woodhouse to select them to create the next generation of iOS and Android native mobile apps. The new Woodhouse app will cover the entire consumer journey: from browsing, search, discovery and purchase, to after sales. It will also offer optimal opportunities to utilise dynamic content and enhance the personalisation of the shopping journey for each user - as well as build on the heritage and long term loyalty. The new mobile apps will replace their existing mobile apps for the highly rated consumer brand and will launch in November 2021.

Chris Brooks, our CEO here at One iota added:

“We are delighted to be working with Woodhouse and are looking forward to sharing our expertise and insights in digital shopping experiences, whilst building their next generation native app.  It’s always a pleasure to work with a business that is not only so receptive to new ideas and technologies - but also has a fantastic brand and product offering.  One iota will improve the app by utilising behavioural data to enhance and personalise the customer journey”.

Woodhouse’s next generation native app will be available to download in both the App Store and IOS in November 2021.

If you’d like to find out more about how our digital transformation, staff mobile and kiosk apps can transform your online shop, please get in touch for a no obligation chat via