Hawes & Curtis is a quintessential heritage British brand offering menswear and womenswear collections. The brand has more than 20 stores in the UK and operates globally online with recently launched German, Australian and American websites. With its rapid international expansion and prominent online presence, Hawes & Curtis is an internationally recognised brand attracting customers from around the world.
At Hawes & Curtis, we are constantly investing in innovative new technology to improve the retail experience for our customers. We want our store teams to be able to help customers every time they visit, by providing visibility and access to the right products across every channel. This tool allows our colleagues to share product information, help drive brand engagement and ultimately, provide our customers with the experience they deserve
Touker Suleyman, CEO
HELPING HAWES & CURTIS IMPROVE ITS IN-STORE CUSTOMER EXPERIENCE
With the focus on creating a truly connected shopping journey across its network of stores and through the website, a key priority for the retailer was to make it easier and simpler for customers to find and purchase a product, from Hawes & Curtis’ extended ranges or an out-of-stock item in the store.
The retailer also wanted to put the power to serve customers more effectively back in the hands of its store associates. The store teams needed a faster way to access the full range of products and insight, in order to improve conversions in-store and drive sales.
OUR ASSISTED SALE IPAD APP
Hawes & Curtis appointed us to work with its retail teams to further evolve the digital experience in-store and bring it to life.
Prior to designing and building the assisted sale iPad app, the two teams worked together to map out the Hawes & Curtis customer journey in-store, to fully understand what features and functionality would be required in the app.
The iPad app is built on MESH, our cloud-based platform and fully integrates with Hawes & Curtis’ existing eCommerce platform. MESH runs in the Amazon Web Services (AWS) environment, ensuring global availability, scalability and reliability.
ENGAGING THEIR STORE TEAMS
Before the implementation process started, the retailer was keen to ensure store teams appreciated the real value of the assisted sale iPad app. Store teams were given extensive training on the app, and advised about the benefits for the customer, the store and the business.
AN ENHANCED CUSTOMER EXPERIENCE
By providing its customers with endless aisle, in-store promotions, multiple delivery options and a seamless checkout process via the assisted sale iPad app, Hawes & Curtis is not only increasing store sales by up to 10%, but also significantly enhancing the customer experience in-store.
OUR CLIENTS INCLUDE
Connecting the online and in-store shopping experiences at JD Sports’ flagship Oxford Street store.
LIFE STYLE SPORTS
Life Style Sports was looking for a technology partner who could support its aim of driving more sales in-store.
Quiz wanted to improve the customer experience and drive sales growth in its stores.