Hudson Group is a leading retailer and distributor of Sports and Fashionwear products, representing numerous brands such as NIKE, Intersport, Ted Baker, Converse, Timberland, Crocs, New Look, River Island, Kiabi, Alcott, Calvin Klein, Tommy Hilfiger, Armani Exchange and Mango. It also hosts its own online store hudsonstore.com as well as its franchise chains - Urban Bratz and Urban Jungle. As part of their digital transformation programme the team at Hudson worked with One iota to design, develop and deliver One iota's Staff Apps running on Adyen's S1E Android devices to empower store teams, elevate the instore customer experience and drive sales conversion.