Gordon Newman | Go To Market Director
Life Style Sports
We’re delighted to be working with One iota on developing this mobile app for our customers. Having worked with the team at One iota for several years now, they were the partner of choice for us on this project; particularly given their extensive knowledge of our business, the fast pace of the sportswear market, and the requirements of our digital‐savvy customers.
ABOUT LIFE STYLE SPORTS
Life Style Sports is Ireland’s largest sports retailer of sporting goods and sports fashion operating 51 outlets across the Republic of Ireland and Northern Ireland.
The team at Life Style Sports has seen exceptional growth in its online business in recent years and was keen to continue investment and deliver a high-quality shoppable mobile app experience for its customers. The retailer was looking for a technology partner who could support its aim to drive more sales, whilst enhancing the shopping experience for its customers.
ENHANCING CUSTOMER EXPERIENCE & DRIVING STORE SALES
DESIGN, DEVELOP AND DELIVER A CONSUMER MOBILE APP
The teams designed and developed a technical integration between Life Style Sports’ existing Salesforce Cloud Commerce platform and the Consumer Mobile App running in One iota’s Amazon Web Services (AWS) environment.
The technology stack that has been used to deliver this allows new features and functionality to be delivered quickly to iOS and Android experiences by a single team. Building new features for the Life Style Sports app will be crucial to setting them apart from the crowd, leading to improved conversion, higher average order values and increased repeat purchases.
IMPROVED EXPERIENCE AND SALES CONVERSION
The app covers the entire journey from browsing to search and discovery to purchase to after-sales, in addition to offering the best opportunity to utilise dynamic content, enhance the personalisation of the shopping journey for each user and build long term loyalty.
OUR CLIENTS INCLUDE
Superdry were looking for a technology partner who could help it create a connected online and in-store shopping experience.
HUGO BOSS wanted to explore ways in which it could improve customer interaction through new digital channels in its stores across the globe.
Quiz wanted to improve the customer experience and drive sales growth in its stores.