Quiz is a dynamic fast fashion retail group that has over 250 stores and concessions in most of the major shopping centres and high streets across the UK. With over 50 franchises across 19 countries in Europe and Asia the Quiz brand has also grown worldwide. The company employs more than 1000 members of staff in the UK alone.
Head of Ecommerce
The Assisted Sale iPad solution is both improving the customer experience and in-store sales for us in the stores where we have trialled the assisted selling devices. The iPads are proving increasingly popular amongst our sales assistants and customers - we’re capturing sales that may have otherwise been lost, and customers are leaving our stores happy with their purchase.
HELPING QUIZ IMPROVE THE IN-STORE CUSTOMER EXPERIENCE
The team at Quiz relentlessly focus on the customer experience and have developed a multi-channel strategy to ensure they provide the best possible service in their stores. One of the key objectives within this strategy was to ensure that customers could access product in-store as easily as they can online, whilst also giving the store teams the necessary tools to enable them to assist the customer. This required commitment and investment in a digital store transformation programme.
OUR ASSISTED SALE IPAD APP
Quiz was keen to ensure that store staff could assist customers when faced with out-of-stock items or when looking for items that were ‘Online Exclusives’. Our assisted sale iPad app allows store associates to search for products, create baskets, place orders for home delivery and take payment. With Adyen’s all-in-one payments platform integrated into the iPad solution, customers have multiple ways to pay.
The app also has an embedded ‘Metrics’ service within ‘MESH’, our cloud-based platform, that provides the store, regional and head office teams with a view of; what is selling via each sales channel, which are the top performing stores, and who are the best performing sales personnel. MESH runs in the Amazon Web Services (AWS) environment ensuring global availability and scalability.
Our assisted sale iPad app has been rolled out across all of Quiz’s owned estate and is helping drive store sales by up to 10%. The app is enabling store teams to capture potentially ‘lost sales’ and is encouraging staff members to further assist customers, which impacts both average basket size and conversion rates.
Quiz was keen to ensure that store customers could also self-serve, should for any reason there not be a member of staff available to assist them at busy periods. Our self-serve kiosks were therefore introduced to the retailer’s flagship and larger stores.
Installed on dual screen self-serve kiosks, the app allows the top screen to run in digital signage mode, while the lower screen runs in shoppable mode - with a similar user interface to the iPad app and embedded with Adyen’s Chip & PIN device.
The kiosk app helps customers navigate, search and find products which increases conversion, and used in assisted sale mode, enables Quiz’s store associates to help customers build outfits and offer recommendations, all of which is increasing average basket order values in-store.
Like many retailers, Quiz has a number of screens in its stores that usually have a local device running content on a loop. The retailer is currently experimenting with our ‘retrofit’ digital signage solution to enable more dynamic content and drive sales. The retrofit solution is a WiFi-enabled mini PC that can be plugged into the stores’ existing screens and allows marketing and merchandising teams to curate and control content and campaigns using MESH.
ONE PLATFORM - MULTIPLE DIGITAL STORE CHANNELS
MESH, runs on AWS and connects to Quiz’s eCommerce platform to manage all of their digital store channels. MESH is scalable and robust, and helps Sales, Marketing and Visual Merchandising teams across the business to engage, assist and delight their customers.
OUR CLIENTS INCLUDE
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